History

 

Liquor Lounge is the result of decades of experience and passion. The company is backed by vehicle and product developers with over 25 years of expertise in the automotive industry. Our team combines expertise in mechanics, mechatronics, engineering, and software development—a rare combination that is evident in every one of our products.

Our core competence lies in development from the first stroke of the concept to the series-ready product. We master all process steps and apply them daily: cost management, the highest quality standards, precise scheduling, and the management of complex development projects.

Thanks to our long-standing collaboration with the luxury brand Rolls-Royce, we have a deep understanding of how a true luxury product should look and function. This expertise flows into every detail of our work.

With our uncompromising demand for perfection, we founded the “Liquor Lounge” to develop and manufacture exceptional products of the highest exclusivity. We set new standards in design, function and craftsmanship.

Daniel Maß

Managing Director / Owner

Serienreif PM Ltd.

www.serienreif.at

Founders:

Daniel Maß

Nico Maß

References in the luxury segment

 

  • Since 2010, we have been working continuously on Rolls-Royce projects and have been heavily involved in the development of interior solutions.
  • Our 14 years of experience in the luxury segment has inspired us to push the boundaries of exclusivity – from stunning vehicle interiors to unique products for your own living room or luxurious lounges.

Our major projects in the automotive sector include:

  • Illuminated side mirrors with laser engraving
  • „Starlight Headliner“
  • Exclusive components made of wood, carbon, leather and stainless steel (2K/3K components)
  • Electrically controlled curtains, from concept to series production.
  • Our experience, coupled with Styrian quality standards, allows us to draw on the finest local woods and a team of highly qualified employees. This is the basis for high-end products that redefine the luxury sector.
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